In this particular chapter I shall be speaking about the importance of choosing the right keywords, where to locate them and what to do with these. Following my advice can easily greatly increase the amount of targeted traffic you currently receive which usually, in theory will result in increased sales. Should you just guess what people are seeking, you take the risk you happen to be wrong, consequently missing out on large traffic potential. So why consider that risk when search term research can give you a tremendous perception into what people are really in search of?
Jotting down notes could possibly get you started, but it is just not give you any where near the total list of possibilities. Nevertheless, approach what you believe to be very good keywords is the best way to commence. When I start a new search phrase project, my preferred technique is to write down a few keywords and then research competitors to see what exactly they are doing. I read through their particular sites and note down the key ideas and concepts which might be covered, and list the things i believe to be the main keywords and phrases. I usually look at 10 web sites to get a good idea of the crucial issues and ideas that happen to be currently being discussed in my concentrate on industry. A great tool to follow along with your competition.
For this exercise Items make a list of around something like 20 main keyword ideas. The next phase is to put these keywords in to a Keyword Suggestion Tool to learn how popular they really are. You should have a notepad using a list of keyword research database that you simply believe to be the most important. Fantastic! Now we shall visit a number of keyword suggestion sites to verify that you are right.
My 1st port of call is normally Google’s free keyword advice tool. Primarily targeted toward AdWords users, this application will tell you how many times any keyword gets typed in monthly on Google and suggests relevant terms. For example if I key in Web Design the tool produces a list of 150 keyword combos that contain Web Design. I help like dynamic web design, web page design companies in London, budget web development etc . I only pick the keywords that are related to our business profile as you will see some keywords that may fit.